Here’s the thing… you don’t have to blog (verb) or have a blog (noun). It’s a choice. You can decide when you create your website by asking do I want to blog? Create content? Post weekly updates?
What do your stand for? A blog is great because it gives “your people” a taste of who and what you are about. They come to like, know and trust you. They want more. In creating your blog you’re committing to a long term plan of writing on a consistent basis with a focus intention. Can you do it?
There’s no shame in saying no. There’s nothing wrong with diving in and deciding differently later on.
It’s far worse if you have a blog and then don’t have any content or post a couple of times and then abandon it. Or only post when you want them to sign up for something (your new book or class). Then your sweet blog looks like it just didn’t matter…and that empty space speaks volumes to prospective clients. I didn’t hire several Virtual Assistants because their blogs sucked. They posted 3 times, they never posted (it’s coming) or the last time they posted was in 2008. Come on people.
There’s nothing sadder than a client getting your business card, showing up on your blog to check you out (before hiring you) only to see you haven’t written anything in months (yes years).
What does that say about running your healing business? My suggestion? Drop the blog feature (yes you can do that). I just heard a big sigh of relief.
Or re-commit to posting updates. It’s time for some spring cleaning.
If you have some blog content and find you cannot blog on a consistent basis (lack of time, lack of inspiration), then take the time stamp off the blog posts (dated posts). Then it’s just great content that clients love.
Michele Grace Lessirard is a healer, seasoned entrepreneur and marketing for healers expert. She helps healers move out of overwhelm and charge what their worth so they can go teach more people, create a steady, reliable stream of income and better serve their communities. She’s blogged and taught online for over 10 years.